Fortune 500 company with massive 100,000+ online e-commerce products needs a way to run promotions on website
Challenge:
Client wants a way to manage promotions of different types on roughly 10,000 different SKUs.
To add to the complexity there are different types of promotions like, some might have a 15% discount the other product might have BOGO (buy one get one free) another option might be free shipping.
Each promotion needs marketing, legal, finance approvals before going live.
Solution:
We created an online portal where each promotion can go through an approval process
Each promotion is associated with a type, such as free shipping or BOGO, etc.
Approval is taken from each department like marketing, finance and legal to make sure each aspect of the promotion is properly considered
Entire approval process is automated and is online
At the end of the entire process and XML file is generated with all the details of the promotion which is then uploaded on the production site
Outcome:
Extremely streamlined approval process
Reduced process errors by 30%
Approval cycle was faster and took 50% less time since the whole process was online
20% reduction in effort and time taken by management to approve promotions