AppMix

Challenge:

• Client had tied up with 500+ universities to generate leads for prospective student but did not have a way for students to search this information.
• Every university had highly customized landing page requirements to collect leads from prospective students
• No ability to send student lead data electronically to universities
• Students needed to have a way to find universities in their location
• SEO/SEM data needed to be collected for marketing & reporting

Solution:

• Created an online search engine so students can search universities by field of interest and within a specified radius or geographic location
• Developed administrative site which can generate highly customized landing pages for each university within minutes
• Generated hundreds of reports for analyzing, invoicing, marketing and usage data
• Integrated with numerous REST APIs to send data to universities electronically
• Centralized offshore development & support team

Outcome:

• Reduced cost by 30%
• Easy access for students to find universities in their location
• Removed manual and paper-based process
• Increased performance
• Ability to onboard new universities quickly
• Reduce support time by 20% with API's and system integrations