AppMix

Challenge:

• Create a new system from ground up to completely automate data collection and lead generation
• Vision was to automate crawling targeted sites to generate marketing & lead data
• Highly complex automation requirements along with never before used technology to generate lead data
• Building the solution with extremely rigid and limited timelines

Solution:

• Developed a web crawling system which can crawl targeted websites with built-in smart logic to scrape only relevant data
• Ability to run campaigns for different customers with different lead generation requirements
• Fully automated e-mail campaign system which would automatically run the email campaign after generating the data
• Developed GUI based campaign workflow screens to understand highly complex crawling structure
• Reduced application deployment time with RAPID development project structure

Outcome:

• Developed brand new system as per vision of the client
• Created highly scalable and customizable application
• Improved IT continuity with training and governance
• Entire development & support teams managed by AppMix
• Improved response time and reduced costs